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Why Search Engine Traffic Is Important For Your Business

If you own a website or are a business like this ham gift store or like ipa applications does, you need to be aware of the importance of search engine traffic. Your website is your first impression to the world regarding your business or products and services, so it’s important that you get the word out. Besides word of mouth advertising and social media marketing, search engine traffic is a great way to get free traffic and business from people that find your website via search engines like Google, Yahoo, and Bing. If you’re still on the fence about search engine traffic, here are some reasons why you need to do your best to optimize your website for search engines.

Billions Of People Use Them

Tim Markey runs the SEO for True Medspa Center and also for Elderwerks and says “It’s no secret that billions of people use search engines like Google, Yahoo, and Bing every day to find what they are looking for. If you’re not tapping into this market, you’re leaving a lot of money on the table. A great website can have thousands of visitors daily, and those are thousands of potential customers for your business. So it’s important that your website is SEO friendly and optimized to get the most traffic possible.”

High Buyer Intent

Paul Benkley runs the SEO for Bodytech Total Fitness and also for Total Paving and notes “The great thing about search engine traffic is often it is good “buyer traffic”. Usually people who are using search engines to find a specific product or service are ready or at least close to ready to buy. If your website shows up for a specific query, there is a good chance that you can manage a sale. Search engine traffic is some of the most highly sought after and valuable traffic out there, so if you’re not doing all you can to maximize search traffic, you’re probably losing a lot of money.”

It’s Free Traffic

Chris Watanabe runs the website for witkowski dental and also for others and notes “One of the great benefits of search engine traffic is that it is free traffic. Once your website starts to rank well for given keywords, traffic can come in on a daily basis for years on end. That is the true power of search engine traffic, and that’s why everyone is interested in getting as much as they can of it.”

So hopefully this article got you really thinking about the importance of search engine traffic and why you need to do the most you can to get it. Having an SEO optimized website is crucial to success in today’s online world, so make sure you work hard and do your best to make your website as SEO friendly as possible.

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